Hi all,
How are we?
Welcome to my first blog. My name is Patrick Coyle and I am an experienced Copywriter. The reason for my blog is to support my passion to help small businesses in the success of their business.
Advertising and marketing is a necessary evil that determines the rise or fall of a business. Without this process, you are unlikely to survive in this competitive market, as the consumer would not be aware of your brand or what it is you provide. However, undertaking poor advertising and marketing is just as bad, if not worse. Investing money that does not produce any returns can really hurt your pockets. That is why you need to make sure you get it right. And this is where the Copywriter comes in.
Just in case you do not know what a Copywriter is, he/she is the person that provides the words for advertisements (i.e. TV, radio, billboards, etc), marketing materials (i.e. brochures, websites, sales letters, etc) or correspondence for public relations (i.e. media releases, editorials, etc).
The Copywriter takes a keen interest in your business, learning every aspect of it, as if it was his own. To create successful copy that produces big results, he needs to develop a good understanding of your unique proposition (how you’re different to your competitors), your target audience and your competitors. He will use this information to attract the desired audience by focusing on the unique proposition and emotionally engaging them. Remember, people buy with their hearts and reason with their heads later.
However, it isn’t as easy as that to generate a sale. The promotional material must be written in such a way that it stand-outs from the crowd and captures the attention of the desired viewer. Once their attention is caught, then the copy must maintain their attention till the end and cause them to act in a certain way. Look out for my next post and I will give you some advice on how to achieve this.
Thanks for reading. I hope you found it useful.
Kind regards,
Patrick Coyle
